RAFAEL PIRES
CASAL POPULAR
Da Damaia
OVERVIEW
This project involved the development of various communication materials for the Casal Popular da Damaia. As a group, we created a presentation video for the institution, and individually, each of us produced a social media post and a promotional poster. All elements were carefully tailored to the institution’s specific needs, aiming to convey the message clearly and effectively.
USED TOOLS
Poster
Help us recolor
Considering that the institution’s outdoor spaces needed renovation, I found it interesting to combine the idea of renewal with recoloring—essentially, giving new life to something that was once more colorful and now needs help to regain its vibrancy.
The garden illustration was created based on the institution’s actual space. The poster also includes a QR code that directs viewers to a presentation video of the institution.
Instagram Post
Institutional Video
